Fractional CMO · Connection marketer

You are building something worth believing in.

My job is to help the right people find it, choose it and never want to leave.

Work with me How I think

Fractional CMO

Marketing Strategy

Sales Enablement

Customer Success

Connection Marketing

Find. Buy. Stay.

Fractional CMO

Marketing Strategy

Sales Enablement

Customer Success

Connection Marketing

Find. Buy. Stay.

The Framework

I see three things.
Most marketers only see one.

After over a decade in crisis work, I learned that people do not respond to information. They respond to feeling understood.

There is a real human at the end of every single touch point. And it shapes everything I build.

Find.

Most founders start here. And honestly, it makes sense. If nobody knows you exist, nothing else matters. But Find is only the beginning of the story. Getting found by the wrong people, or getting found with the wrong message, is just expensive noise. We make sure the right people find you for the right reasons.

Buy.

Here is what most founders do not realize. Getting someone to your door is not the win. The win is what happens next. The experience, the trust, the clarity of your offer. Most businesses hemorrhage potential customers right here and never even know it. We design the journey from first touch to final decision so that saying yes feels like the obvious next step.

Stay.

The most expensive thing you can do is win a customer once. The brands that last give people every reason to come back — and to bring someone with them.

The Story

Once upon a time, you built something that mattered to exactly the right people.

Not everyone. Not the algorithm. The right people.

Maybe your marketing is sort of working. Maybe it isn't.  But something feels off. Like it's performing instead of connecting. Like you built something real and the way you're showing up doesn't do it justice.

The more technology advances, the more desperately people crave something real.

A company that takes time to genuinely understand its people does not just win customers. It creates advocates. People who come back not because they have to but because they want to.

Connection does not only convert. It transforms.

I want this

The Real Problem

More budget will not fix it.
Running ads will not fix it.
Another agency will not fix it.

The brands that win are not the loudest. They are the ones who stopped performing and started listening. I have seen every version of this problem. And I can tell you exactly where you are...

You haven’t started yet.

The world of marketing is loud and overwhelming and none of it comes with a clear starting point. The right guide makes all the difference.

You are busy but nothing is connecting.

You have a social presence, maybe a newsletter, possibly a website. But there is no real strategy tying any of it together. Activity is not architecture.

One person cannot do everything.

Marketing, sales and customer success are three different jobs. When one person carries all three, everyone loses. Especially your customer.

You have outgrown what got you here.

What worked when you were scrappy will not scale. You need real strategic leadership without the full-time cost.

"The brands people love most are not the loudest ones. They are the ones who listened deepest and cared longest."

Brianna Calero

What Clients say

Don't take my word for it.
Let them tell you.

Advertisers Embrace Rich Media Format

Proper monitoring of hormone replacement is a relatively recent innovation that makes this therapy much safer. We can now insure proper dosages in the accepted normal physiologic range. Cancer risk is greatly reduced by this refined approach to replacement therapy.

Matthew Joseph

Director of Company

My Company Culture has changed

Shane Jimenez

Director of Materials Management

Going Wireless With Your Headphones

Alberta Hoffman

Director of Company

How We Work Together

There is a right entry point for where you are right now.

Whether you are just getting started or ready to go all in, there is a way for us to work together that fits your stage, your team and your budget.

Do It Yourself

Revenue Architecture Plan

You are ready to build something real but you are not quite ready for a full time marketing partner. You need a clear strategy, the right tools and someone in your corner to make sure you are moving in the right direction.

I build your complete Find. Buy. Stay. roadmap, give you the templates, workbooks and frameworks to execute it and show up monthly to keep you on track and answer the hard questions.

You lead the execution. I lead the thinking.

Show Me Where To Start

Do It With You 

Fractional CMO + Execution Support

You are past the guessing stage but you are not ready for a full marketing department. You need strategic leadership, a clear system and someone who can help you build and manage the right pieces without blowing your budget.

I embed as your Fractional CMO, work closely with you and your small team weekly and bring in the right contractors through Pastel Creative for what you cannot build internally yet.

Scrappy, strategic and built to grow with you.

Let’s Build This Together

Do It For You 

Fractional CMO + Full Augmented Team

You have built something significant. Now you are ready to build the marketing and revenue operations system that matches the size of your ambition. You are not looking for a consultant. You are looking for a strategic leader who will bring a full team and build the whole thing.

I lead your marketing function end to end, integrated with your in house team and powered by Pastel Creative's full network of specialists. RevOps, content, SEO, campaigns, customer success alignment. All of it.

This is for the founder who is ready to go all in.

I Am Ready

Let's Start Here

Still reading?
That probably means something.

Most founders who land here have been looking for this for a while. Not just a marketer. A strategic partner who gets it, sees the whole picture and cares about your business the way you do.
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I take on a small number of clients at a time because the best work happens when I am fully in it with you. If you are feeling that mix of excited and ready, that is usually a good sign.
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Let's find out if we are a fit.

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You are building something worth believing in.

I see three things.Most marketers only see one.